Developed by Riche Holmes Grant—founder of BambiniWare (featured in the Martha Stewart American Made Market, and Julian B. Kiganda—founder of Bold & Fearless (an fast-growing online magazine and lifestyle brand for professional women), this program will give you an overview, as well as in-depth information on how to launch your product successfully.
Here's what one customer had to say:
"I really got a better understanding between branding and marketing... I would most definitely recommend this webinar to a friend and let them know how generous you were with your information."
And for another client, this was the result of using some of the strategies taught in this webinar.
"Many thanks to you for helping me when I was discouraged about my recent product promotion. I had prepared, I bought extra supplies that I didn't have the budget for....I was ready, so I thought. But I sold nothing that day or even that weekend. I kept thinking, what did I do wrong? Was I not good enough, did they not like me? I cried. I felt somewhat embarrassed.
"I kept trying to pick myself up but my heart was too heavy. I'm glad I reached out to you to troubleshoot my problem. The day after I spoke to you and took your advice, and my product sales increased by 800%! I was blown away." —Rita P.
IN THIS INFORMATION-PACKED WEBINAR YOU WILL LEARN:
- How to determine if you have a profitable idea;
- How to identify and connect with your target market;
- Key steps in the manufacturing process;
- Where to find the best resources in your industry;
- How to budget for your production;
- How to price your product;
- Why you shouldn't wait until the time is perfect to launch;
- How to generate buzz for your product before you start selling it;
- How to identify the optimal distribution channels for your product;
- Key branding, packaging, and marketing tips that will help your product stand out from the competition, get noticed, and get endorsed by major brands, AND MORE!
Your purchase includes:
1. A full, in-depth, 90-minute webinar;
2. A Customer Brief to give you clarity around your marketing message;
3. Intellectual Property Chart;
4. Resources list;
5. Questions to ask vendors who may help you bring your product to life.
ABOUT THE PRESENTERS
RICHE HOLMES GRANT is an attorney-turned-entrepreneur with a successful track record of business ownership for nearly 15 years. Drawing from a wealth of experience, Riche advises entrepreneurial clients as a start-up consultant and business development strategist. Just a few months into mommyhood, Riche added "designer" to her resume when she created the BambiniWare™ in 2013 to make life easier for the modern mom.
Riche's strategies in creating and launching smart and stylish products for moms, babies and kids positioned her to be hand-picked by Martha Stewart in 2014 to join the Martha Stewart American Made Market after only ONE YEAR of being in business! She's now leveraging her expertise to grow her BambiniWare lifestyle brand and teaching other entrepreneurs her most powerful tips and strategies. When Riche’s not busy receiving instructions from her toddler boss, she’s contributing toMarthaStewart.com or in the kitchen whipping up delicious baby and toddler gourmet creations in her BambiniWare Apronini™.
JULIAN B. KIGANDA is a dynamic writer, speaker, teacher and branding expert. A seasoned entrepreneur with more than 17 years as a business owner, she is committed to teaching others how to combine passion and purpose to create a powerful brand. She successfully re-launched her company, Bold & Fearless™ in 2015 as a lifestyle brand and online magazine for professional women who are passionate discovering and living out their purpose. Julian has worked with numerous organizations, businesses and entrepreneurs to help them create and launch products that attract major brands.
From helping clients land 7-figure sponsors to selling out of transformational products she's created under her Bold & Fearless brand, Julian is a master at the art of storytelling and branding to sell! In 2014, she co-authored and published her first highly-acclaimed book—"Whose Shoes Are You Wearing? 12 Steps to Uncovering the Woman You Really Want to Be"—which sold out at the book launch. As a former managing partner at a multicultural design and marketing firm, Julian’s clients represented a broad spectrum of international organizations, Fortune 500 corporations, and small businesses. She is an Adjunct Professor of Marketing at Bowie State University in Maryland and has been featured in various media including: The Washington Post, ABCNews, AP, Communication Arts, NBC News, NPR, Fox5DC, The Huffington Post, ARISE Magazine, WHUR 96.3 FM and many others.